We were contacted by Sura to co-design a new approach to their brand

SURA is a multinational company that operates in Latin America and specializes in financial and insurance services. They set themselves the challenge of renewing their image in a strategic way at a global level, to generate a new, closer, real and solid bond with their clients. For this we did a joint work where we focused on the concept of "Connecting" with the people who live the brand experience and inspiring potential customers.