MIA enables real-time optimization of offline and online media buying with digital analytics methodologies

In this project we dove into the complex world of metrics and data. Although the product already had its underlying functionality, our focus was on giving it a look and feel and an experience that would effectively connect with users.
We reimagined the layout of information within the interface, creating a logical and easy-to-follow organization. In addition, we designed a visual system that incorporated intuitive graphics and color coding to make key metrics easier to understand.